How to List Your Business in ChatGPT: A UAE Guide

On 10 November 2026, OpenAI launched Businesses in ChatGPT in beta. For the first time, a business can claim its own profile inside ChatGPT, keep the details people see up to date, and look at how customers engage with it. If you have ever set up a Google Business Profile, the idea will feel familiar: it is a way to make sure the information about your business is accurate where people are already asking questions.

This guide explains what the feature is, whether a business in Dubai or the wider UAE can use it today, and the exact steps to claim and verify your profile. It also covers what to prepare beforehand and, just as important, what a profile will not do for you.

Three things to understand first

OpenAI's launch introduced three related pieces. They are easy to mix up, so it helps to separate them before you start.

• Business profile: the information people may see about your business in ChatGPT, such as your description, website and contact details.
• Business Hub: the place where you claim and manage that profile, and where you can see aggregated insights such as views and website clicks. You open it at chatgpt.com/business-hub or from Business Hub in ChatGPT's sidebar.
• Business Agent: an optional, separate, clearly labelled conversation that helps customers explore an eligible business's products or services, answered from that business's own information.

One more distinction: Business Hub has nothing to do with the paid ChatGPT Business team subscription. You do not need that plan to claim a profile.

Can a UAE business apply?

This is the question most business owners in Dubai ask first, and the honest answer is: check your own Business Hub flow, because availability depends on more than where you are.

• Claiming a profile: eligible businesses in places where ChatGPT is offered can apply, subject to supported verification, location and business type. You must own the business or be authorised to represent it, and a website is part of the initial eligibility.
• Business Agents: currently limited to eligible ecommerce and online service businesses in the United States. Do not assume a UAE profile can publish an agent yet.
• Local shops and restaurants: the setup guide currently limits claims for physical locations to existing US listings. Eligible online businesses may see an option to add a business that is missing.

So a UAE business is not automatically approved or turned away because of its location. Your business category and the verification methods offered to you decide the next step. Open Business Hub, search for your business and see what it offers you.

What does it cost?

The official launch and setup pages do not list a fee for claiming a profile, and the setup guide says you don't need an Ads account or an Enterprise agreement. Advertising and publishing a Business Agent are separate from claiming. Because this is a beta, check the official pages before you rely on that.

How to claim and verify your business: step by step

Use your own ChatGPT account and the business details exactly as they appear in your official records, such as your trade licence.

1. Sign in. Open Business Hub, or choose Business Hub from ChatGPT's sidebar.
2. Find your business. Search by name and select the correct listing. If it isn't there, look for an Add business option, which is offered to some eligible businesses.
3. Verify your connection to the business. Follow the method you are offered: business phone, business email, website domain or Shopify. Domain verification means adding the TXT record you are given to your DNS settings, then selecting Verify domain.
4. Wait for review. OpenAI emails you its decision, or asks for more information. Review times vary.
5. Complete Persona identity verification. This extra identity check is needed before you can publish changes, view insights or create an eligible Business Agent. You may be asked for government ID, business registration details and proof that you can act for the business. Submitting to Persona is not the same as approval: those features stay locked until it is approved.
6. Complete your profile. Once approved, update the supported business details. Approved Persona verification gives your profile the blue check, and OpenAI reviews profile changes before they go live.

Read everything carefully before you submit. The setup guide notes that approval can automatically publish a new profile created through Persona, so make sure the details are right first.

Your preparation checklist

Gather these before you open the registration flow. It makes the process much quicker and avoids mismatched details, which can slow down review.

• Legal business name and public brand name
• Website address and access to your business email
• Business phone number and official address
• Trade licence or business registration information
• Government ID and proof of authority, if requested
• Logo, a short business description and your service categories
• Access to your DNS settings, if you choose domain verification

Write a clear description

A simple structure works well: who you help + what you offer + where you serve + the next step. Keep every claim factual and consistent with your website. For example, a service business might write:

"We help small businesses improve everyday operations through AI automation, custom software and website development. We also provide practical AI training. Visit our website to explore our services and enquire."

Before you submit, check the legal details against your records, choose the correct listing and remove anything you can't back up. If you are setting up a profile for a client, get their written authority first.

Set realistic expectations

A claimed profile is worth having, but it is not a shortcut to being recommended.

• It does not control ChatGPT's answers. Claiming lets you contribute accurate information. ChatGPT still answers independently, and a profile does not guarantee rankings, leads or sales.
• Insights are aggregated. You see overall engagement, such as views and clicks, not individual users' conversations. Businesses never receive people's private chats.
• Expect changes. This is a beta. Eligibility, verification methods and features may change, so recheck the official pages from time to time.

The businesses that benefit most will be the ones whose information is accurate and consistent everywhere: their website, their Google Business Profile and now ChatGPT. Treat your profile as one part of that, not a replacement for it.

If you get stuck

• Business missing? Check whether Add business is offered for your type of business.
• Listing locked? It may show a Contact support option.
• Review pending? Follow the instructions in OpenAI's email. Approvals and profile changes can take time.

Want help getting your business ready for AI search?

Listing your business in ChatGPT is one small part of being found in AI tools. In the AI Business Builders community, Kabir Zariwala walks business owners through practical AI setups like this one, step by step. If you'd rather have it done for you, from your website to your AI automation, tell us what you need.

Official sources

• OpenAI: Introducing Businesses in ChatGPT (10 November 2026)
• OpenAI: Businesses in ChatGPT, overview and eligibility
• OpenAI Help: Setting up your business on ChatGPT

Sources checked 11 November 2026. This is an independent guide and is not affiliated with or endorsed by OpenAI. Features in beta may change, so check the official pages before you start.